Generally speaking, you are right. The marketing people have to keep doing things to keep AutoCAD "fresh". You see, until they get everyone on rental, they need NEW customers for cash flow.. The way to get NEW customers is to make sure your product is flashy and 'modern' looking. Regardless if those things are actually productive (or counter-productive, in many cases).
Remember, it's the shareholders whom must be satisfied at the end of the day, above everything else.
Re: the Ribbon. IMO, yes, it's clunkier in general, but the contextual tabs make up for that, especially with a vertical such as Civil 3D.